The Orange Dash Al Safar Fouta.
The Safer family have created foutas for generations. They began using the traditional handlooming technique before investing in machinery for their modest factory opposite the family home. The foutas are still to this day finished by hand. Over 30 family members make a living from the business now as they sell their foutas across the country and across the world. The Wee Souk is currently their sole U.K partner.